X is hurting, LinkedIn is not: news of the job board industry
X is hurting – ok, that’s not really news. But the fact that LinkedIn is benefiting? Well, that is! I think it’s one sign of instability in the ad market – and of course we know that on top of that, AI...
View ArticleEmployers are consumers, too – and they aren’t always rational
Why would I focus on the idea that employers are consumers? After all, everyone knows that…right? Ahem. To put it discreetly, sometimes we ‘forget’. We think that employers: know exactly what they want...
View ArticleThree things that could hurt job boards
Why am I talking about three things that could hurt job boards? Well, basically, because of Joel Cheesman. Yes, that Joel, of ChadandCheese. It all started with a show they had last fall, in which Joel...
View ArticleGoogle backs off, lots of acquisitions, and other news of the job board industry
Google backs off? I guess I wasn’t as surprised as some folks – but perhaps I’m just too cynical! Still, the apparent retreat of the Google job ads offering was only one bit of a lot of news in the job...
View ArticleGoogle’s Job Ads deprecation felt around the industry
When you don’t want people to notice a change, you use non-colloquial language, as in Google’s Job Ads deprecation. Yep, deprecation. They could’ve said, ‘We’re killing Google Job Ads’ or even, ‘We’re...
View ArticleInfluence, headspace, mind share – it’s all related
The concept of influence is not new – it appeared when humans first began communicating and learned that one of them knew more about something than the others. So the crowd (tribe, etc.) listened to...
View ArticleOld tech is sometimes the best tech
Old tech encompasses a wide range of things – from typewriters to transistor radios to email. Some old tech is still being used, almost unchanged – think of dress shoes or blue jeans. Other old tech...
View ArticleSalary information in job postings: it’s important!
For years, job boards have pushed employers to include salary information in job postings. Why? Research has shown that adding a salary (or salary range) to a posting will increase the job seeker...
View ArticleGovernment regulation and job boards
Government regulation and job boards have been a fear, a threat – but the regulations also seemed remote. Even when GDPR was implemented, job boards were able to quickly comply. But… The reality is...
View ArticleJob board content success
Job board content success? Huh? Well, job boards have long believed – or were taught to believe by search engines – that job ads were ‘their’ only real content. In other words, a job board was nothing...
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